This is relatively higher than in the US, where penetration stood at Insider Intelligence. The magnitude of the increase will partially depend on the duration and severity of the pandemic.
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If the Canadian economy fully reopens in the coming months, the shift will be less significant than if public health threats persist for an extended period of time. The pandemic has been the primary driver of rising digital banking usage this year—and it will spur further spending on Canadian banks' digital platforms in the near term.
But banks will need to keep investing in digitization and innovation, as continuity and user experience on digital platforms is now more important than ever. Meanwhile, the Canadian government is exploring the benefits of open banking, which could allow banks to substantially improve their digital user experience and tie consumers more closely to their digital banking platforms.
One innovative area of tech investment is AI, which could allow Canadian banks to deepen engagement through personalization. AI-powered solutions like real-time spending analysis allow banks to deliver tailored insights that help customers manage their specific financial situations. And AI was already central to Canadian banks' pre-pandemic technology investments: RBC filed for AI-related patents that would enable it to provide better insights by predicting when a customer will make a purchase, and BMO introduced a tool that analyzes cash flow and offers actionable recommendations to customers.
Banks paused some of their investments to curb costs amid the economic downturn, especially since AI programs don't generate an immediate return on investment. But these investments will resume once the worst of the pandemic passes. Want to read more stories like this one? Here's how you can gain access:. San Francisco Gay Restaurants. San Francisco Gay Shops. San Francisco Gay Gyms. San Francisco Gay Beaches.
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Canadian banks are finally reaping the benefits of hefty digital investments
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